February 25th, 2010 at 12:41PM
No Grapes, No Nuts, No Market Share

marco:

Great story about Grape Nuts.

Mixed with yeast (one cup per 2,000 pounds) and water, the flour turns to dough, gets chopped into 10-pound loaves and sent into a huge oven — 1,610 loaves at a time. “Now it gets interesting,” Mr. Vargas said at his workstation, watching the loaves emerge from the oven and catapult into the darkness. An instant later, they hit the fan — a whirling high-speed shredder that rips them to smithereens.

So that’s what they are: effectively, compacted croutons.

Still love me a bowl of Grape Nuts. I didn’t even know they were owned by a company that made knock-offs.
  1. inkyeagle reblogged this from marco
  2. thetroublewithnormal reblogged this from marco
  3. mattdoucette reblogged this from marco and added:
    Delicious, delicious croutons…
  4. carlsensei reblogged this from marco
  5. lumber reblogged this from marco
  6. quiddle reblogged this from marco and added:
    Mmm… Croutons.
  7. noraleah reblogged this from marco and added:
    I find this passage about the production of the cereal interesting:...… because another...
  8. phonezilla reblogged this from marco and added:
    Grape Nuts are bread, everyone.
  9. culby reblogged this from marco and added:
    Still love me a bowl of Grape Nuts. I didn’t even know they were owned by a company that made knock-offs.
  10. grapefruite reblogged this from marco
  11. curtisbridges reblogged this from marco and added:
    I actually really like
  12. meaghano said: WHOA. Gamechanger. hahahahhaa.
  13. hellonewworld reblogged this from marco
  14. marco posted this
35 notes Source: marco
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